Your Church on Social Media – What Do You Need to Know?
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Using social media for your church can be a great way to promote news, events, and other important information. However, without the right guardrails in place, it can quickly become overwhelming or even problematic if content somehow is interpreted as inappropriate in any way. Luckily, we have some tips to share with you that can make managing your church’s social media presence easier.
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Check It Regularly
This may seem obvious but checking your social media profile and newsfeed regularly is important. It allows you to keep up with what’s trending, which can influence the content you post, as well as interact with your audience and followers in real-time. Lastly, in the event something inappropriate appears, you can manage it quickly.
Designate Someone To Handle Your Social Media
Having one person oversee your social media profiles can help you keep things organized, responsive, and consistent. Consider designating a social media savvy staff member or congregation volunteer to fill this role. Limit who has access to your login information and profiles to help control the content that is published and ensure this information does not get into the wrong hands.
Avoid Copyright Violations
As you post regularly, there will likely be times when you are sharing videos and photos to your profile. Remember to only post content that you have gotten permission to use or use royalty-free stock photos and videos. Using content that you do not have access to publish can put your church at risk of a lawsuit.
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Social media can offer your church a great outlet to engage with your community. Keeping these things in mind will help you make the most out of platforms while maintaining peace of mind.
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Becca R.
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